Anheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales.

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

    • norbert@kbin.social
      3·
      8 months ago

      Stella or Heine are both flavorful, wonderful drinks compared to Bud Light, that’s how bad it is.

    • LucasWaffyWaf@lemmy.world
      1·
      8 months ago

      Edit: Leaving the message up, but Stella is NOT Mexican. No friggen clue where I got that from o.o

      Funny you mention a Dutch and Mexican brew, but basically lol. I find Heineken better tasting than Bud, Miller, Coors, what have ya, but it’s not a huuuge bump in quality. Plus Heineken in my area isn’t that much cheaper than the much better tasting, much more varied craft brews I can find locally.