KEY POINTS
- Emails circulated inside Nvidia and obtained by CNBC show that Elon Musk told the chipmaker to prioritize shipments of processors to X and xAI ahead of Tesla.
- Musk has said he can grow Tesla into a major player in artificial intelligence and that the company is spending heavily on Nvidia’s AI processors.
- By ordering Nvidia to let X jump the line ahead of Tesla, Musk delayed the automaker’s receipt of over $500 million in processors by months.
Audi is not exactly a budget brand though. Instead you could point to something like Chevy releasing the Equinox and originally intending for it to replace the Bolt but having the starting price at $43k with a cheaper one in the future. They were literally going to permanently end production of their most popular vehicle because they wanted the higher margin items that few could afford.