In general, I value Adam’s take on the notion that generations don’t really exist and view it mostly as a tool of marketing and the elite.
The corporate media narrative of the Boomer-Gen Y division is a classic case in point. Looking back, there was the Boomer vs. “Greatest” Generation narrative. Watching the current narratives of Boomer vs. Gen Y and more recently Gen Y vs. Gen Z is like watching re-runs.
In general, I value Adam’s take on the notion that generations don’t really exist and view it mostly as a tool of marketing and the elite.
The corporate media narrative of the Boomer-Gen Y division is a classic case in point. Looking back, there was the Boomer vs. “Greatest” Generation narrative. Watching the current narratives of Boomer vs. Gen Y and more recently Gen Y vs. Gen Z is like watching re-runs.
Generations only exist for marketing companies categorizing everyone so they know how to market to you.