Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought the company formerly known as Twitter in October 2022, according to third-party data provided to Reuters.

US ad revenue at Musk’s X declined each month since takeover -data::Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought the company formerly known as Twitter in October 2022, according to third-party data provided to Reuters.

  • Gaim@lemmy.worldEnglish
    46·
    9 months ago

    Honestly, I’m impatiently waiting for the downfall/closure of X/twitter. Site is just filled with garbage/Nz propaganda now. Disgusting

    • RupeThereItIs@lemmy.worldEnglish
      8·
      9 months ago

      Was disgusting before he bought it out though too.

      He just purged the grossness you liked.

      It was always a blight on humanity.

      • Gaim@lemmy.worldEnglish
        33·
        9 months ago

        What grossness do I like? Most of the people I follow are still there, there’s just more people doing death threats to them due to their race/orientation.

        • RupeThereItIs@lemmy.worldEnglish
          3·
          9 months ago

          It was always useless dopamine exploiting garbage.

          It served to pump up peoples egos, feed narcissists & mostly not do anything of any real value. It was always a place that would drag random individuals through the virtual streets as some sort of cathartic virtue signaling stoning event for ‘wrong thinking’ or ‘wrong speaking’.

          What Musk has done to it has obviously made it worse, but it was never a net gain for society to have something like Twitter.

          It was always a very problematic entity, outside of anyone’s political leanings or whatnot.

      • Hiccup@lemmy.dbzer0.comEnglish
        13·
        9 months ago

        Now I’ve only had to use Twitter sparingly since Musk took it over, but before he took it over I wasn’t getting harassed or death threats from randoms for merely posting a picture. Site is beyond disgusting and disrepair at this point. Nazi content is also getting pushed to the fore. Something is definitely up since he took over and fucked with the algorithm and other things.

        • hansl@lemmy.worldEnglish
          1·
          9 months ago

          Or Voat. People remember trying out Voat and finding pedo and right wing propaganda everywhere, unmoderated? Fun times.

  • lolrightythen@lemmy.worldEnglish
    45·
    9 months ago

    Are we at the point that we can admit ElMo is doing this on purpose to shut down free speech that stands in opposition to wealthy authoritarian regimes?

    https://gizmodo.com/twitter-saudi-arabia-x-jack-dorsey-areej-al-sadhan-abdu-1850805085

    I’m not going to pretend I have absolute proof, nor that I am an expert on the subject matter. I do believe it stands to reason that he isn’t an idiot (nor as intelligent as he portrays himself for that matter) - not enough of an idiot to actively degrade a prominent social media platform to the tune of tens of billions of dollars without a goal in mind.

    He’s still an idiot, in my opinion. Money isn’t worth a damn if there aren’t peasants. He might have to wipe his own ass at this rate.

    I hope he becomes irrelevant. I’ll do my part moving forward.

    • jmp242@sopuli.xyzEnglish
      37·
      9 months ago

      This “he isn’t an idiot” or “not enough of an idiot” is the wrong way to think about things. Smart people believe all sorts of dumb things, and plenty of smart people can delude themselves, especially when they surround themselves with “yes men”.

      The other thing is X isn’t the only social media platform, nor was ever a particularly large one as users go. Getting rid of Twitter just pushes people to threads, mastodon, bluesky and others. It doesn’t actually shut down much speech at all.

      I think the non-conspiracy thinking is just - Musk was addicted to twitter, liked saying edgy and engaging stuff and because of what was more of a boast but legally was a binding sort of offer to buy ended up forced to buy Twitter. The legal forces were well documented at the time. Now that Musk has Twitter, he decided to make it into what he always professed it should be, along with his egomania has made it more and more like any number of “free speech absolutest” spin offs that turned into right wing cesspools that regular people find less and less appealing, and advertisers really find concerning.

      • greensage@lib.lgbtEnglish
        21·
        9 months ago

        People who think there’s some huge conspiracy everywhere have never worked for a narcissist executive. It feels like an extension of “they’re rich and powerful means they have to be cunning”, no they clearly get caught up in their own delusions of aptitude.

        Think of all the group projects you’ve ever worked on and multiply that by huge egos. I find it hard to believe that any of these people can coordinate with the level of precision most conspiracy theories claim. Do they happen? Definitely. Is it as commonplace as they think? Definitely not.

        • silverbax@lemmy.worldEnglish
          6·
          9 months ago

          Americans have an innate cultural belief that if someone has money, they are therefore smart. It doesn’t matter how the person got their money - whether they inherited at birth, or they stole it, or they had a relative who won the lottery. In the US, we will defer decisions to others who we perceive to have wealth because it is a cultural belief.

          This is, of course, obviously wrong. A person who is born into wealth as an infant has no influence on their own success any more than any other infant.

          There is also a culture where those who are born into wealth also believe they are smarter than everyone else, and the lack of accountability in their lives often leads to wildly incorrect business ventures, doubling down on narcissistic behavior, and a complete disconnect with how 99% of the human population thinks and lives.

          Elon Musk has lost $40 billion dollars worth of value in just over a year on one business venture. He won’t be able to make Twitter work, because he doesn’t have any better ideas than anyone else who ran Twitter. He’s also quickly proving that his ideas are far worse. There’s no grand plan. There’s no conspiracy. He’s just a lazy rich kid who smokes weed all day and thinks he’s a genius.

      • TheDubh@lemmy.worldEnglish
        10·
        9 months ago

        Agreed. That’s why I really dislike the theory it’s some 4D chess. More prof of that is if he wanted it to burn he wouldn’t have renamed it his precious X.com. He wants to still show the world what PayPal would have been if they hadn’t removed him. The same reason he wanted to review all of the code and be in charge of development at X, he still is holding onto the image he’s a rockstar dev and everyone else just doesn’t know what they’re doing.

        The sad fact is he may be intelligent in some stuff, but he also lucked out. And as you said he’s increasingly got surrounded by “yes men”, and let go of the people that had tried to mitigate some of tendencies. Not realizing they helped get him to where he was. Even in the original x.com days he had someone help manage and buffer him because he had the tendency to scare off investors.

      • dalingrin@lemm.eeEnglish
        7·
        9 months ago

        I was starting to think I was the only person around here that wasn’t falling for conspiracy theories.

        I work in the physics world and I am continually surprised by how dumb smart people can be, especially if ego is involved.

    • Ech@lemm.eeEnglish
      6·
      9 months ago

      Not Elmo. Elmo is a delight. Musk is a sentient trash heap.

  • gmtom@lemmy.worldEnglish
    12·
    9 months ago

    On the one hand I really want Musk to go bankrupt, but at the same time I don’t want him to gut spaceX to avoid bankruptcy.

    • Viper_NZ@lemmy.nzEnglish
      6·
      9 months ago

      Similarly I really want to see Tesla succeed as it’s really been the driving force behind the industry electrifying.

      But Musk is an awful human being, and awful to his workers.

      It’s awfully conflicting. Maybe we’ll get lucky and he’ll sell a controlling stake in one or both companies?

      • timicin@lemmygrad.mlEnglish
        2·
        9 months ago

        Tesla is a driving force for both the automotive industry electrifying and worsening worker rights, safety, pay, and labor practices.

        Only the bougie and the rich focus on the first part even though the second part has much bigger consequences for humanity.

  • Buffalox@lemmy.worldEnglish
    8·
    9 months ago

    Technically it didn’t decline each month, but it’s been lower each month than before the takeover. For the past 6 months staying steady at about 60% lower YoY.

    If musk can manage it all by himself, he may actually succeed to make it profitable. /s

  • randon31415@lemmy.worldEnglish
    4·
    9 months ago

    Hasn’t ad revenue across the board been falling for years now? Musk didn’t help, but wouldn’t this trend exist no mater who was in charge?

  • AutoTL;DR@lemmings.worldBEnglish
    3·
    9 months ago

    This is the best summary I could come up with:

    Oct 4 (Reuters) - Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought the company formerly known as Twitter in October 2022, according to third-party data provided to Reuters.

    The company has struggled to retain some advertisers since the takeover, as brands have been wary of rapid changes under Musk’s ownership.

    Musk has previously acknowledged that the platform has taken a hit on revenue and has blamed activists for pressuring advertisers.

    Last month, he accused the Anti-Defamation League of being the primary cause behind a 60% decline in U.S. ad revenue, though he did not provide a time frame.

    The organization added it was prepared to begin advertising itself on the platform “to bring our important message on fighting hate to X and its users.”

    This includes building peer-to-peer payment features and increasing the amount of video content on the platform, Reuters previously reported.

    The original article contains 353 words, the summary contains 157 words. Saved 56%. I’m a bot and I’m open source!