Tumblr plans to make changes to appeal to new users and improve growth. The post states that Tumblr is currently difficult for new users to use and curates content poorly. Tumblr aims to improve how users discover and sign up, encourage frequent engagement, and boost creators’ ability to attract audiences. Specific changes mentioned include updating the confusing reply and reblog system to make conversations clearer and removing duplicate reblogs. Interestingly, the post does not discuss Tumblr’s plans to integrate with the ActivityPub protocol. Tumblr has had a turbulent history but has stabilized under its current ownership, though some long-time users may not want a more optimized social feed.


There’s a soft spot in my heart for Tumblr. I hope they find their way and become a bigger player.

  • Hazzia@discuss.tchncs.de
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    1 year ago

    Tumblr? Is going to become more “user friendly”? As in the “We’re going to make money by selling you the ability to spam people with crabs and advertise other’s people posts for the entire userbase to see” Tumblr? The same Tumblr whose Twitter account, durring the first Twitter Exodus posted “We have to act normal for the refugees to like us!” immediately followed by " bites you bites you bites you "? The same Tumblr who advertises to their user base with a completely contextless photo of a man in a terrifying humanoid pikachu with glasses cosplay?

    That Tumblr?