- cross-posted to:
- news@kbin.social
- technology@lemmy.ml
- cross-posted to:
- news@kbin.social
- technology@lemmy.ml
You must log in or register to comment.
oh look, another web service who wants to strangle its users for money and ad views :D when’s a peertube instance going to get some big creators on it supported by viewers? that’ll do it, i bet
Seems unlikely that a creator would jump ship from a platform that pays them to a platform that doesn’t. That being said, lots of creators also constantly complain about demonetization, so maybe they’ll start to get fed up and move to purely in-video sponsorship things. Seems most likely from a creator that’s already on a platform like nebula
Most big youtubers have in-video ads now anyways. I’m not sure what the ratio of their revenue comes from youtube ads vs in-video ads, but youtube seems pretty trigger happy about demonetizing videos. Sometimes entire channels. If someone gets the majority of their revenue from other sources than youtube ads, I could see them migrating to something like peertube.
Even with in-video ads, those must be paid based on historical (or actual?) view counts right? No matter how big you are, there’s no way you’re going to maintain view counts when switching away from YouTube.
You’re allowed to upload the same .mp4 file to multiple websites. There’s absolutely no reason why a creator that isn’t getting YouTube ad money couldn’t upload to YouTube and PeerTube at the same time. Presumably if they are getting YouTube monetization, they have some kind of exclusivity agreement.
That is quite true.
you’re definitely right on most points. but, to your point, if a creator was on a federated instance of peertube then they don’t have to worry about the wishy-washy, everchanging rules of youtube :3
I could see someone making some fork of peertube that helps creators get paid. May not be free but could get creators willing to join
if it’s not free what’s the benefit of using PeerTube? You’re basically describing nebula
Sponsorships are even worse than ads.
Not for the creators (as far as I know, I am not a content creator)
Unfortunately most people post to YouTube. They might not know about Peertube. So Peertube just doesn’t have the content.
Here’s to hoping as lemmy, mastodon, etc. get name recognition peertube gets their time of day too.
deleted by creator
You basically get how it works. The tech isn’t there yet to replace YouTube.
I figured, video is a whole different beast than text.
From the documentation:
A PeerTube instance can mirror other PeerTube videos to improve bandwidth use.
The instance administrator can choose between multiple redundancy strategies (cache trending videos or recently uploaded videos etc.), set their maximum size and the minimum duplication lifetime. Then, they choose the instances they want to cache in Manage follows -> Following admin table.
Videos are kept in the cache for at least min_lifetime, and then evicted when the cache is full.
hear, hear!
Hopefully once the issue of the ridiculous amount of resources needed for such a service is resolved. This is why we don’t have any viable youtube alternative yet, especially one that isn’t a corporate pile of junk. Once you get to a certain size if you don’t rake in the cash you shut down. So hopefully peer to peer saves the day.
yup, even youtube isn’t profitable. Video remains one of the largest sinks of resources. A 4K movie is stored on a disc of about 66GB, so about 30GB per hour of 4k video. Even with peertube it’d take the best hobbyists to run even a modest server for a few streamers. We’re talking people with PB level of storage capacities now with fiber lines to their house to truly host peertube alternatives, and if we’re talking cloud we’re talking thousands per month.
It’s not impossible, I don’t want to get people down, but that’s the major hurdle
Which makes me wonder - was the push for 60fps across the platform a move to make competition harder?
I’m not aware of anyone that was using it as a leg up on them.
Every video maker should host his own peertube instance with only 1 user.
yeah but then we get a youtube esque site of nerds who love hoarding hard drives and setting up selfhosted services. Which is great, I did that, but the vast majority of youtubers don’t have the knowledge/don’t want to set that up
this is true. having said that - i follow a peertube-based french outfit called blast (can’t speak french, just look at the pictures). if i go to a different site (peertube.stream, liberta.vip) and look at a video, the streams are coming off video.blast-info.fr.
there’s no question video is a huge resource suck, and that nobody would want to host a lot of other people’s videos. i just wonder, if the model is federated indexes but owner-hosted video, i wonder if there’s a use case that can work at scale.
I do like the idea of having individuals host their own channels, but the bar for entry needs to become incredibly simple. Granted kids can spin up minecraft servers now, so at least that easy for online hosting. Self hosting is a bit more arduous for sure, but if people can host their own plex servers then I’d expect most video creators to be able to run peer tube - when it gets that easy.
hopefully 💙 video codecs have gotten pretty good, and maybe they’ll get even better to where, like you’re saying, we don’t have to shovel so many resources into hosting something like a peertube. crossing fingers 🤞
I subscribe to nebula for this reason, directly support creators and it’s very reasonably priced.
never heard of nebula, thank you for bringing it up :D
Did they ever get around to implementing playlists and autoplay of some sort? I really wanted to get into that service, but the absence of those two things just killed it for me
Not to my knowledge, no.
Peertube will unfortunately never be an answer because of the lack of way for creators to get paid for watchtime
I disagree with this, I fully believe a donation-funded content economy can work.
How is peertube in terms of hosting costs? I would assume much higher than lemmy or mastodon considering it’s all video content.
hosting cost for peertube would probably be astronomical since you’re likely hosting the videos yourself :/ unless there is some sort of federation that kind of works like bittorrent. that would be awesome
I’m confused about this take. YouTube clearly has hosting costs and also pays creators. That money has to come from somewhere. They offer two options, ads or subscription. You could argue that the number of ads is too many or the cost of the subscription is too high, but demanding a service be free just because it’s technologically possible to block ads seems weird.
I’ve had good experiences with Odysee. Not as much content yet, and it’s missing DIY videos, but I don’t see problems yet.
Odysee lacks of moderation. It’s full of conspiration bullshit, racist videos and horrible stuff.
I’ve definitely seen the conspiracy videos, but I haven’t seen racist crap; not they’d really advertise their racism I suppose. Sucks to hear that.
this is very interesting, ty 💙
It seems like we’ve all lost the plot. We’d probably be willing to view ads if the experience wasn’t literally jarring. Try browsing for a day on a plain-no-extension browser. If you use other web enhancement tools kill those too. Straight-up internet is cancer, especially on mobile.
It’s impossible to read a 250-word article without being interrupted 5-7 times. Two of those interruptions are likely a full page overlay with give me your email, and are you sure you don’t want to subscribe, just give me your credit card number.
Then there are auto-play videos on the side, some with audio on by default. I mean I came here to read something, so of course we have things flashing and moving and making noise, it’s the most conducive environment for thought, right?
Ad blockers and script blocking are essentially a hazmat suit that allows us to withstand a hostile environment. Remember when we said myspace pages with audio and [marching-ants] borders was a bad UX? At least we didn’t have overlays back then.
Go back to basics and consider what makes a good vs bad internet experience. The reality sounds like someone with a minor case of severe brain damage. I think we’ve just become unashamed of greed as a society. It’s clearly all just about money.
Those annoying customers/users generate content and we have to put up with them so we can monetize it. *Sadly, It’s unclear if I’m talking about youtube, reddit, or nearly any other site.
Le sigh.
We’d probably be willing to view ads if the experience wasn’t literally jarring.
Not me, sorry. Fuck ads. I’ve been ad-free for like a decade, and I’m not interested in regressing.
Even if there was a balance and the ads were non-intrusive? I mean, servers and bandwidth cost money. I’m in the same boat as you where I have run ad blockers, adblocker blockers, no script, privacy enhancers, and anti-fingerprinting since forever ago.
I’d rather view a few reasonable ads than have a site try to mine and sell my data. If there was a balance, this is where I’d say it was reasonable. Since not reality, I’m with you, nuke them all, and just take the content.
The definition of “reasonable ads” and “just a few ads” keeps sliding. I’m old enough to remember the early internet, and that this lie has been told many times.
Just a few acceptable ads always becomes many unacceptable ads, because money.
Just like cable tv!
I’m willing to pay for site and services I consider valuable. Not with my data, not with my attention.
Even if there was a balance and the ads were non-intrusive?
I don’t need propaganda telling me to want to buy shit that I otherwise wouldn’t want to buy, no. I’ll go to other consumers (and, more specifically, people I trust) to determine what things are worth, not entities with a conflict of interest in the matter.
The whole marketing/advertising industry is illegitimate and harmful, and I’m “boycotting” the whole thing until we finish the job of destroying capitalism and it’s no longer needed anyway.
I’d rather view a few reasonable ads than have a site try to mine and sell my data.
The corporations are going to try to mine and sell your data anyway. Why wouldn’t they? You think just because they have a revenue stream through ads that they’ll give up another revenue stream from fucking over your privacy? Then I’ve got this nice bridge to sell you, too…
I think you’re right, I feel like I’m looking for a little good-will among our kind (bleak and probably misguided at best). Sellers and consumers need to coexist in some manner, but what that relationship should be is yet to be defined. For now, we’re in a place that needs change for sure.
We’d probably be willing to view ads if the experience wasn’t literally jarring.
Not really I don’t want to view propaganda about how the new 6 wheels family killer wagon is still chill even if you’re going through the desert.
I just don’t like ads and unnecessary consumerism.
God, this is tangential to your point, but car and housing aesthetics have gotten terrible. Everything is BIGGER BIGGER BIGGER. People need to buy huge fucking hulked out monster trucks now for their suburban ass lives so they can make sure to fit their entire home when they commute an hour to work in soul crushing traffic. And they absolutely NEED their giant ass monstrous mcmansions. How can they survive without the extra dozen rooms that they can fill with more cheap bullshit? And don’t get me started on color. Houses are all beige, grey, monotone terrible. Cars are silver, white, grey, black. There’s no color anymore. It just feels like what’s the point? Why bother trying when this is what success looks like. We have this beautiful planet and this is the shit we fill it with. I’m sorry. /endrant
I feel you… the world is a sad place today…
My truck is white because it’s hot AF outside and it there is a LOAD of difference between dark colors and white in the sun.
I fully agree. Online ads used to be some banners next to the content you came to the site for. I was fine with that. As soon as they put it in front/in between/… the content, I very quickly got fed up with it.
Wow the enshittification is at full throttle across silicon valley! Guess those investors gotta get those returns now that interest rates are spiking!
I imagine folks wouldn’t have a problem with this if the ads weren’t already so aggressive. Numerous ads before and during the content break it up too much. And if the content is extremely short form, it completely ruins the experience.
The number of ads and their length should be proportional to the length of the video. And any creator doing built-in ads should also not be able to inject a bunch of other ads. Burying content is an easy way to get avoided.
Print media had limits for advertisements, heck, in magazines they were premium real estate for the finest graphic designers to put together incredible imagery to get your attention. This level of care (not necessarily images or what have you) has yet to translate to the web.
Unrelated, online ads seem to go out of their way to insist that there’s nothing to be learned from print ad stacks. Which is a shame, because I’ve personally placed an irregular shape ad in the middle of a broadsheet page and placed stories around it in the manner least like to confuse readers. Guess what the verdict was back then?
Are you saying your threshold for ads and empty foreshadowing hype is somehow under 99%? I sure do love me an ad-blocked, sponsor-blocked video that still somehow manages to waste 10 minutes to learn “no” or “I don’t know, either.”
That’s when the skip to highlight option comes in handy. And if a video doesn’t have it I end up contributing so next person can save time.
It makes the servive inconvenient and annoying to use. I just want to watch the video, not watch a 60s ad that us totally irrelevant to me.
That’s funny, I’m testing YouTube alternatives.
I have had this in my ublock origin filters for quite some time. Seems to do the trick:
!www.youtube.com ##.ytp-ce-elementYep, got selected for this test and I thought my network went down.
Had to do nearly 30 mins of debugging until I realized it was youtube actively withholding JUST the video. Took some effort but managed to get them to send the videos again after resetting a bunch of things.
I refuse to view ads and will go to the ends of the earth to make that happen.
Paying is most certainly an option, but only when that becomes the ONLY option.
I’ve been using an adblocker since ads starting becoming more intrusive and the internet has progressed so much that it’s become generally unusable without one. I remember when a mobile ad popped up on my phone and it straight up startled me.
I’d happily pay for the content on youtube, if the user experience was not as miserable as it is.
Search is basically non functional, sort by oldest is gone, search in channel is only available on desktop not on mobile, filter videos by date range is not possible, video quality is mediocre, everyone and their dog makes titles that leave no clue at all about whats actually in the video because “they do better for the algorithm”, if you want to actually read the comments or video thescription on mobile you’ll have to click “shoe more” and “expand” until your finger hurts, video caches only a few seconds ahead, which makes watching on flaky connections miserable, video quality defaults to 480p even on gigabit internet, subtitles have become almost completely useless, etc., etc., etc.
If they would actually care about the user experience, I’d pay. Instead they just make the ads as annoying as possible, in the hopes that users pay just to get rid of the annoance, instead of paying for an actually good service.
This is crux of the issue. The whole websites interface is structured around ads. If you pay to get rid of them, it’s still structured around ads from its most basic level, so much so that simply getting rid of them doesn’t fundamentally change the experience.
I pay for premium and the only reason is because I watch a lot of youtube on my TV. However their app is terrible on cable boxes. I’ve had 3 different brand boxes and they all have the same issue. If you rewind the video it stutters while playing from the buffer until you get back to live.
And it’s so annoying if you have a ton of channels you are subbed to. The algorithm will only show you videos from like the last dozen or so of your subs that you watched videos from. Then show me tons of videos I have absolutely no interest in. Or tons of videos on the same topic that are basically just plagiarized from each other.
I’ve found youtube has gotten really, really good at recommending me stuff over the past 2 years. I’ve gone to great lengths not to mess that up once I noticed that. I also like how youtube now shows me 0-10 view videos since I keep clicking on them. Most are trash but very occasionally youtube finds an incredible video. Basically like tiktok but without that annoying short form content interface and I get to choose to view it.
I’ve got thousands and thousands of subscriptions to channels over the years at this point. It’s impossible to manage. I’ve no joke probably cost them in the thousands at this point.
I don’t watch youtube on a TV but I do believe there are ad free solutions if the TV runs some form of android, besides premium.
Wonder how long the ad-free non-premium will last. I predicted in the 2030s like 5 years ago, but with how quickly platforms are cracking down on “leach users”, it’s probably in the <5 year span at this point. Enjoy it while it lasts.
This may be a silly question but why don’t you just use a Chromecast?
Or a Fire TV Stick with SmartTube.
My problem is that the money given to Youtube only very marginally gets to the creators…
deleted by creator
We’ll find a way around it, if not go to hell YT. Apart from posters in the real world, I am living a 100% ad-free life and I’m super happy about it.
I’ll say something unexpected: I pay for YouTube. With money! Why?
- I use it every day and I’m a human who likes boosting the things that I enjoy
- I think YouTube’s content recommendations are a genuine value-add and not easily replaced
- A cut of my subscription fee goes directly back to the video creators that I watch
- The “premium” encoding levels are actually a substantial improvement to video bitrates
- Important: the premium bitrate is higher than anything previously offered and probably would not have been otherwise practical to serve for free
So yeah. I personally like YouTube enough to pay for it and I have the financial means to do so. Am I a clown for expressing personal appreciation towards a faceless megacorp? Yes. Yes I am. Constantly trying to win at every transaction in life is a drag though, so I think I’ll continue to enjoy getting swindled.
I don’t think there is anything wrong with paying for what you consider to be value. I pay for Nebula for similar reasons. Similarly, I don’t have a problem with free services including modest ads to cover their costs and even make a profit.
I do have a problem with ads that have gotten so aggressive that the free experience becomes unusable. For many providers, I feel like they have lured in content creators by promising free access and then changed the bargain after the fact by making the free tier intolerable.
deleted by creator
rather than paying for youtube premium you should use an adblocker, or download all the videos you watch, then donate the money to creators you watch. if everyone who paid for youtube premium just decided to split the cost of the subscription between the creators they watch, creators would make a lot more money and as a bonus you hurt Alphabet, one of the worst companies in the world. It’s a win win
Alright, let’s say I do that. I’ll take my $12 and split it equally between every unique channel I’ve watched in the last 30 days. Eyeballing my watch history shows… about 100 different channels.
Let’s ignore for the sake of argument the incredible overhead I’d have to take upon myself in order to facilitate and account for 100+ recurring micro-donations. How much more money do you think these creators would get from my direct donations rather than going through greedy Alphabet? Let’s do math together:
- Subscription: $12.48 (the extra $0.48 is applied at checkout for the 4% VAT)
- 4% VAT (rounds up): -$0.48 ($12.00)
- 1.9% + $0.30 Processor Fee (rounds up): -$0.53 ($11.47)
- 45% Platform Split (not rounded!): -$5.1615 ($6.3085)
- 100x split: $0.063085 p/channel
Ok. That’s ~$0.06 instead of the $0.12 each creator would have gotten had I simply hand-delivered two pennies and a dime to every single individual. Now, I don’t know about you… but I’m kind of too busy watching YouTube to go outside right now, so let’s go ahead and factor in what would happen if I managed to donate using a platform like Patreon instead:
- Not-Subscription: $12.48
- Rounded up: $13.00 (the donation has to be evenly divisible by 100)
- Per-creator donation: $00.13
- 4% Local Digital VAT (rounds up): -$0.01 ($0.12)
- 5% Platform Fee (rounds up): -$0.01 ($0.11)
- 5% + $0.10 Processor Fee (rounds up): -$0.11 ($0.00)
In other words: I’d be paying $0.52 more to donate a grand total of: no money. If we ignore the “no money” problem, there’s also the issue of it being literally impossible to donate such a tiny sum in the first place. Of course, we’ve also conveniently ignored the issue of individually navigating numerous currency conversions…
Let’s be honest and come clean with each other now: you weren’t being completely serious with me when you claimed that your suggestion was about helping ✨the creators✨. Even if you were serious, I’m certain that you don’t actually follow your own advice because it’s quite clearly impossible for a normal person to internationally distribute $12 among dozens of strangers.
We watch a vastly different amount of videos online I guess. I was thinking 10 or 20 people at most. But even with 100 people, if somehow you wanted to donate to every single person, the solution is simply to donate yearly rather than monthly. (Seriously tho, not judging your lifestyle, but 100 channels? That’s a lot)
You are making a lot of assumptions with your argument.
In your current model, a considerable share of your subscription money goes to the platform (in this case, Alphabet), rather than directly to creators. While this is indeed a reality of the current system, that doesn’t mean it is the most effective way to support creators, and it is this point that the suggested model seeks to challenge. Direct contributions, even if smaller in size, have a larger portion reaching the creators.
Also, your argument assumes that you donate an equal share of revenue to every creator, but that doesn’t always make sense. You have the Power of Choice: In the current model, you pay your subscription fee and have little say over how it is distributed. In a direct donation model, you have a greater ability to vote with your wallet, supporting the creators who you feel truly deserve your support.
I’m certain that you don’t actually follow your own advice because it’s quite clearly impossible for a normal person to internationally distribute $12 among dozens of strangers.
No, I don’t, I donate more than that, and most of the time without third party platforms that take their cut, but look I agree, it’s not practical for every individual to distribute $12 among dozens of creators around the world. But, if a significant number of people were to adopt this approach, the collective impact could indeed be substantial.
Also, patreon and similar platforms are only used for convenience, and are not the end all be all, for instance liberapay takes no fees (with the exception of the processing fees that are charged by the payment processor).
I’m also a YouTube premium user. I realize there are other ways to get around the ads, but I prefer supporting the services I enjoy using.
I didn’t know that you also get higher bitrate with premium. That might change things for me. Most of the time I watch YouTube on a desktop where I can use uBlock but when I watch on my iPad the ads get really annoying and I have already thought about getting premium just to get rid of the ads while watching videos during breakfast. Having higher bitrate would be a nice bonus.
Eh, I’m not here to hawk product. The higher bitrate is nice to have, but the impact of bitrate on video quality is perhaps a bit overblown. In a lot of situations, you’d have to pixel-peep to spot the improvement. Getting rid of the ads – youtubers are pretty good at making videos look good under the core quality settings.
On the other hand, ads suck. I’d have never watched enough YouTube to buy premium without years of heavy adblocking (shoutout to ReVanced Manager). Getting an ad-free experience out-of-box is very convenient and could possibly be worth the value of the subscription depending on your usage & means.
What I find most annoying is that it’s still not possible to get Premium Lite (Premium without music, offline and background play) because I already have Spotify and don’t really need background and offline play. 12 EUR/month is a steep price for just removing ads.
Fair enough, you need to look out for you. If the money would be missed, don’t pay the bridge troll. Block ads and be free.
FWIW: YouTube Red was basically what you’re asking for and it cost the equivalent of 9 EUR/month. Red wasn’t available in Europe so this is a moot point, but that’s the rate that YouTube previously valued itself at as a standalone product if you’re curious.
They had a pilot project in benelux and nordic countries called Premium Lite for 6,99 EUR/month
Oh! I’d never heard of Premium Lite so I thought you were speaking hypothetically. TIL.
Yeah, that is a lot lower. If they offered that option I’d definitely use it over the $12 one… but I suppose that explains why the pilot never took off, eh?
Probably yeah, such a shame really
If you watch YouTube videos on a small smartphone screen, sure, the bitrate does not matter that much. But whenever I watch it on my 55" 4k TV I cringe every time the image gets a bit busy and suddenly there are blocking artifacts everywhere
I subscribed to a paid version of YouTube Music many years ago, and at some point, due to some changes by YouTube, this automatically converted into a Premium YouTube membership, and I’ve been somehow locked in at $9.99/mo since then. Thankfully, my wife doesn’t care about watching ads, so we don’t need the family plan. That being said, even if I had to pay full price, and even if my other family members wanted Premium, I’d still pay for it. It’s 100% worth it from my perspective, for all of the reasons you mentioned.
I second this. Probably the best $15 I spend for my family every month. No ads for kids watching YT on their own is nice peace of mind for me and my wife.
And because I already pay for it, we’ve slowly all migrated over from Spotify to YT Music and been surprisingly happy with it.
How is it $15/mo for you? When I look at a family plan it’s $23/mo. I’m using Spotify with a student discount right now, but my wife and I accidentally kick each other off from time to time and it’d be nice to not have to worry about that. $15 would be worth considering since we just freed up some money by cancelling Netflix.
The family plan was the best $15 I spent for many years but when they raised the rates this past year I took a look at all my streaming subscriptions and YouTube didn’t make the cut any longer. There’s a small chance I’ll resub as an individual down the road but for now it’s ad blockers for me.
That’s reasonable. I’d be fine paying but I just feel like the cost is too high for my usage. I don’t use YouTube enough to justify the cost. If they had like a lower tier where for 5 bucks a month I could skip x ads or ads on x hours of videos I’d be a subscriber already.
Alternate headline: Users test using only YouTube ReVanced to bypass this new system
deleted by creator
Hey, where do I find this? UBlock blocks the top links on DDG as “Badware risk”
Unfortunetly google is stupid and shows fake wabsites as the top result, with the official one beeing way down the search results.
The official website is www.revanced.app or the github.
Also note that the revanced team dosen’t distribite pre-patched APKs for copyright reasons. Instead you have to patch a stock APK yourself.
Ah, okay. Thanks. I can definitely patch an APK if I can get the stock APK. I’ve been using Newpipe for ages, but it would be nice to have access to my YouTube accounts while also not having ads.
deleted by creator
Newpipe for me!
Newpipe x Sponsorblock fork is my go to.
Wait newpipe has a sponsorblock fork? literally the only reason I use revanced
Yep, here’s the github https://github.com/polymorphicshade/NewPipe
It’s on izzyondroid too so I’ve been using the Neo Store in favor of F-droid to update it.
You can add the IzzyOnDroid sources to F-Droid though? I get NewPipe w/ Sponsorblock updates through F-Droid super easy.
Yeah, I never got why they didn’t include that.
Is there anything like newpipe but for yt music? Ideally on fdroid, revanced is… confusing… to maintain.
newpipe does support youtube music
Ohh, it’s a small toggle only visible when searching by text. Completely missed it so far, thanks.
ReVanced in all its forms are a blessing.
Never heard of this, does it work on desktop? NewPipe is my go to on my phone, but some content I need a large screen to watch
For Desktop, you can use FreeTube
- Private viewing by default
- Supports all platforms (Yey Linux)
- No ads
- Can create seperate profiles (Helps me with productivity)
- Download the video is required
Only downside
- Can’t comment on the videos
Well thank you! I’ll look into it. Great timing 👍
You can also look into invidious instances, if you want to avoid downloading an app.
EDIT: Or piped, https://piped.video/
Oh more options, thanks! Would you know if watching videos through any of these adds to the official video watch count? It would be nice to still contribute to the engagement metrics for some of the desktop content I watch
You can’t use ReVanced on desktop. I was mostly being sarcastic and saying everyone would just start watching on their phones. But I do most of my YouTube viewing on mobile anyway, so if I started getting hit with this, this is literally what I would do.
I had the same issue, so I’ve been developing a Newpipe front-end for the web tubo
and I’m testing Youtube Revanced on my phone for unlimited ad-free background play for nothing!
If you serve me Ads that lead to scams and malicious websites, you don’t reserve my ad revenue.
I would rather not watch Youtube again then be exposed to terrible ads. I accidentally went on Youtube on Chrome and one of the ads was a straight up scam. $7.54 Switch! Like maybe if they had humans vet ads like you used to do maybe I would have less of a problem with it.
I just stood up a selfhosted Invidious instance the other day, and I replaced YouTube ReVanced with Clipious (an Invidious client for Android) on my phone. No ads, SponsorBlock built-in, no need for a YouTube/Google account to create subscriptions, playlists, etc. And it’s highly performant since I run it behind a reverse proxy with some custom caching configuration for things like thumbnail images, static assets, etc.
Clipious can also be installed on an Android TV (has an actual Android TV interface). I’m going to end up installing it on mine, but I’m also using SmartTubeNext at the moment, which does require a YouTube/Google account for subscriptions, playlists, etc, but does have no ads, built-in SponsorBlock, and a slew of other great features. I’ll be keeping both around, since I do sometimes like to cast to my TV, and SmartTubeNext allows for that (Clipious does not, at least at this time).
Unless YouTube somehow starts dynamically splicing in ads as part of the actual video stream, there’s always going to be a way to block ads, unless they do something pretty elaborate. But that’s probably not worth the effort on their end to go that far, since the vast, vast majority of people won’t know what to do to get around that, nor will they probably care enough to try. But I think it’s clear that DNS blocking using services such as AdGuard Home, PiHole, etc, are going to become less effective over time.
