It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
Seriously, after I did it and set my wife up for it, she asked me why it took me so long to make the move. It’s been a real game changer for my family. It just works.