One of the great joys of working on a search engine is that you get to reverse engineer SEO spam, and overall study how it evolves over time.

I’ve been noticing the search engine spam strategy of adding ‘reddit’ to page titles for a few years now, but it feels like it’s been growing a lot recently. I don’t think it’s actually working, but it’s so cute that they are trying.

The “white noise baby reddit” item has an interesting word salad quality to it. Reminds me of the A Japanese Toaster You Can Fuck listicle I discovered a while back, which to this date is my all time favorite SEO trainwreck.