Amazon is experimenting with using artificial intelligence to sum up customer feedback about products on the site, with the potential to cut down on the time shoppers spend sifting through reviews before making a purchase.
Google has been doing this for a long time now, nothing really new here. What’s disappointing is that they’re not using AI to crack down on fake reviews, including those generated by ChatGPT. There are reviews on Amazon that say (verbatim) “As an AI language model…” as the intro to the review, so clearly any effort to remove these is minimal.
The people behind the bots who made those reviews clearly either do not know or do not care how blatantly obvious they are as fakes. But those people probably are tracking if/when reviews get removed so that they can investigate why and correct it.
So it is probably better just to leave them up. They won’t get marked helpful. Real people will ignore them. And there’s nothing stopping Amazon from detecting them and from excluding them in calculations. But deleting them outright will grab the attention of the spammers.
Google has been doing this for a long time now, nothing really new here. What’s disappointing is that they’re not using AI to crack down on fake reviews, including those generated by ChatGPT. There are reviews on Amazon that say (verbatim) “As an AI language model…” as the intro to the review, so clearly any effort to remove these is minimal.
The people behind the bots who made those reviews clearly either do not know or do not care how blatantly obvious they are as fakes. But those people probably are tracking if/when reviews get removed so that they can investigate why and correct it.
So it is probably better just to leave them up. They won’t get marked helpful. Real people will ignore them. And there’s nothing stopping Amazon from detecting them and from excluding them in calculations. But deleting them outright will grab the attention of the spammers.