"american cheese” that has “pasteurized processed cheese product” in fine print. or “ice cream” with “frozen dairy product” in fine print
Maybe this is just because I live in Wisconsin where the dairy and alcohol lobbies are both extremely strong, but most not-icecream is labeled as a “frozen desert” and those terrible plastic Impersonations of cheese also aren’t labeled as cheese at all.
Granted the graphic design does a ton of the heavy lifting. On the “frozen desert” it shows a scoop of ice cream in decidedly ice cream like packaging and says the flavor really huge, then in much smaller print below that “frozen desert” and I think Kraft Singles just shows a picture of cheese and the branding without actually specifying what the product is
Maybe this is just because I live in Wisconsin where the dairy and alcohol lobbies are both extremely strong, but most not-icecream is labeled as a “frozen desert” and those terrible plastic Impersonations of cheese also aren’t labeled as cheese at all.
Granted the graphic design does a ton of the heavy lifting. On the “frozen desert” it shows a scoop of ice cream in decidedly ice cream like packaging and says the flavor really huge, then in much smaller print below that “frozen desert” and I think Kraft Singles just shows a picture of cheese and the branding without actually specifying what the product is
So they don’t sell Kraft products in Wisconsin or Kraft has special labels printed for one state (that don’t appear on Google)?