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Because with mass adoption comes an unrivalled breadth and depth of knowledge and engagement.
Add reddit to the end of any search term and you’ll instantly get better results than the enshittified algorithmically optimised wankery that google tends to serve on its own.
That depth and breadth requires a larger audience than the fediverse currently has. Right now we’re mostly techy nerds who are terminal onliners. Whilst that’s a diverse group it’s still a minority in the grand scheme of things.
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