‘Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,’ Musk wrote in a tweet early Sunday.
  • Spark@lemmy.worldEnglish
    117·
    11 months ago

    Musk think the problem is the logo. Only if he knew, the logo is fine it is him that people dont like.

    • Rhaedas@kbin.social
      92·
      11 months ago

      The logo has been very successful in branding the company, as well as the companion verb “tweet”. I think a company has reached peak when its name or something connected is used as an action verb. If he had taken over McDs he’d be tossing out the arches and even Big Mac with claims that they are the problem.

      Twitter may have not been in great shape financially when he took over, but at least it had somewhat of an image. Musk is the contractor you called to fix a leak in the roof, and he burns the house down. He fixed the leak alright.

      • root@socialmedia.fail
        24·
        11 months ago

        Twitter was doing fine financially before Musk bought it. He paid more than twice what it was worth and he used loans to do it, that’s what this is all about.

        • atomWood@lemm.eeEnglish
          8·
          11 months ago

          Twitter has never really been a financially viable company. They were losing money year after year. That’s not what I would call financially stable. There’s a reason they did everything they could to force Musk to buy it when he tried to back out.

          • root@socialmedia.failEnglish
            22·
            11 months ago

            Yeah there is a reason, the reason is because his dumbass offered more than twice what the company was worth.

            Lots of tech companies operate at slightly under profitability. They were doing fine.

        • UnverifiedAPK@lemmy.ml
          4·
          11 months ago

          Twitter was doing fine financially before Musk bought it.

          No it wasn’t 😂

          He just lit a sinking ship on fire, yes it’s worse but it was bad before too.

      • blivet@kbin.social
        15·
        11 months ago

        Yes, the name of the company, the logo, and the idea of “tweets” are all a charming evocation of a world filled with brief messages. Twitter has problems, but branding isn’t one of them.

        • bilboswaggings@sopuli.xyz
          1·
          11 months ago

          But now we can call them “Regretful and sad late-night attempts to get her back” (based on Ex)

          I think it’s much more catchy and advertiser friendly than “Tweet” /s

      • MxM111@kbin.social
        6·
        11 months ago

        Honestly, I would drop the McDonald’s clown. He is weird and some children and even adults are uneasy or outright scared of him.

        • Rhaedas@kbin.social
          6·
          11 months ago

          As said, Ronald disappeared a while ago for other reasons, but along with that McD became more of a “modern” look and got away from catering to the family at a kid’s level. They still changed successfully. My point was that Musk would throw everything out and do something totally not designed to bring people to eat there, and then blame everyone but himself. His most successful work seems to be when he lets other run the show, and his real problems started when he forgot that and tried to be front and center on everything without anyone filtering his ideas and verbal thoughts. Elon Musk a decade back would now have a different image had he just hired and listened to a good PR person.

          • PersnickityPenguin@lemm.ee
            3·
            11 months ago

            The difference of course is that McDonald’s hired a marketing and PR firm to design a successful marketing campaign as well as a cohesive branding strategy that integrated its online and television advertising with an update of their store architectural design.

            Musk on the other hand is basically a wrecking ball destroying Twitter. He is not doing a very good job of reinventing the company and likely scared off any future employees who may want to work there, while being the target of a large class action lawsuit against people who were illegally fired.

    • matthewmercuryEnglish
      4·
      11 months ago

      If he wants to get rid of the bird why is he changing the name to Eggs?

    • kvothelu@lemmy.worldEnglish
      1·
      11 months ago

      logo 8s fucking perfect. never have i ever doubted that logo or wished it change. it’s Twitter’s while identity. that guy 8s bonkers

  • Gregorech@lemmy.worldEnglish
    102·
    11 months ago

    He wants to replace it with an X, an x with bent arms in a nice red and white background people will love that it’ll just pop.

  • Ennuigo@lemm.eeEnglish
    76·
    11 months ago

    What is with this guy and his hardon for adding “X” to everything? He’s like a teenager that thinks that adding flame decals to anything makes them “cooler”.

    • UnverifiedAPK@lemmy.mlEnglish
      3·
      11 months ago

      Actually if he uses a color besides blue/purple it’ll make Twitter stand out from the crowd.

      I mean… it’s not going to go well with Elon at the helm, but it’s too early to hate on a rebrand just yet.

      • qwertyqwertyqwerty@lemmy.oneEnglish
        8·
        11 months ago

        it’s too early to hate on a rebrand just yet

        There was no reason to rebrand when he bought Twitter. Why the hell would someone rebrand an internationally recognized logo? Especially one that was pretty well regarded just a year ago (at least for a social media site).

  • gosling@lemmy.worldEnglish
    53·
    11 months ago

    Elon is a genius! He removed the bird, symbolizing the loss of freedom for its user and his company’s inability to soar to great heights.

    The bird leaving indicates an impeding catastrophe about to hit his company and the new symbol “X” is just as clever, because that’s the sign people will click on when they go uninstall the app. Soon, the relationship between Twitter and its users will be nonexistent, just like Musk and his “X” wives

    • CalamityJoe@aussie.zoneEnglish
      4·
      11 months ago

      Or on purpose, in this case.

      Rebranding at this level sounds very much like purposeful destruction of an existing resource and company, rather than an attempt to make the company any better, successful, or more profitable.

      I’m starting to wonder if the Saudis have told him they’ll reimburse any of his personal losses from his stock buy, in return for sinking and destroying the company.

      It just seems like the Musk buy, once it happened, has been too effective a means of destroying a platform that was previously used extensively by protestors and activists to organise mass group activity against governments and authorities.

      It would certainly be my answer now to those regular Reddit questions like “what’s the one conspiracy theory you actually believe is true?”

  • oxjox@lemmy.mlEnglish
    44·
    11 months ago

    I’ve been using a moniker containing two Xs for over two decades. Speaking on behalf of my early-20s self, how fucking edgy do you believe yourself to be as one of the world’s richest persons embracing a single letter as the epitome of logos to represent your umbrella corporation? Hire a branding team, you pathetically dull gen-x neckbeard edgelord manchild.

    Seriously, the '90s called a they want their X back.

    • xSPYXEx@lemmy.world
      English
      29·
      11 months ago

      Elon is the kind of guy who picked a goofy xbox gamertag when he was a kid and never stopped using it. I wouldn’t know.

      • sLLiK@lemmy.mlEnglish
        1·
        11 months ago

        Me, either.

        Well, KaliDOS instead of Xbox, but still…

    • Ducks@ducks.devEnglish
      10·
      11 months ago

      He doesn’t need a branding team, he’s too smart for that. That’s why he is also sourcing a logo from the Twitter community. Because billionaires geniuses don’t pay for anything.

    • HolidayGreed@sh.itjust.worksEnglish
      2·
      11 months ago

      Just wait until he comes after you for infringing on his trademark 😬

      The alphabet will never be the same again. Sesame Street better lawyer up.

  • Pyr_Pressure@lemmy.caEnglish
    41·
    11 months ago

    Pay $44 billion for a well known and popular company, ditch the name and the logo for something totally new and unknown.

    So smart.

  • dq9@lemmy.world
    English
    35·
    11 months ago

    Another unnecessary bandaid to Elon’s massive problems. I’d say he should quit while he’s behind, but I love watching him fail.

  • DarthYoshiBoy@kbin.social
    21·
    11 months ago

    I choose to believe he’s just doing this for memes at this point. I can’t accept humans are capable of these depths through inadvertent action, it’s just too dumb.

  • Carighan Maconar@lemmy.world
    English
    13·
    11 months ago

    Wrong community tbh, this is solid nottheonion material. I don’t understand this world any more to be honest. 😅

      • ChickenLadyLovesLife@lemmy.worldEnglish
        5·
        11 months ago

        Years ago I used the word “twat” around my girlfriend and she said “you’re pronouncing that wrong”. WTF? I thought she was going to tell me to pronounce it like the English do (“twatt” instead of “twott”) but she said it was actually pronounced “twah” - without the t on the end. Turns out she thought people were trying to use the French word toit. No idea why she thought people were going around calling each other roofs.