That’s easy to say now, but Orkut (another Google social network, mostly used in Brazil) also had a beta invite system… And that helped it grow tremendously. The secrecy and “status” of getting invited made people go wild - they would even sell invites.
The strategy can work. It’s just very timing sensitive.
I think it was definitely the super long beta period where you needed an invite killed it. I knew a ton of people who were interested that gave up
That’s easy to say now, but Orkut (another Google social network, mostly used in Brazil) also had a beta invite system… And that helped it grow tremendously. The secrecy and “status” of getting invited made people go wild - they would even sell invites.
The strategy can work. It’s just very timing sensitive.
Orkut was young when Facebook access was still restricted to college kids only. Google+ was dumb. You’d get and then it was just tumble weeds.
Reminds me of Bluesky which is also in a permanent beta.