Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user’s browser history.

Isn’t this completely immoral? They are literally stealing the users private browsing history and uses it to boost their own profits.

  • danielbln@lemmy.world
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    10 months ago

    Here are some more candidates:

    1. FREEDOM: Full Range Enhanced Experience Derived Online Marketing.
    2. LIBERTY: Leveraging Internet Browsing & Experience Records To Yield profits.
    3. JUSTICE: Join Users’ Surfing Trends for Intelligent Commercial Engagement.
    4. PRIDE: Personalized Recommendations from Internet Data & Exploration.
    5. HONOR: History-Oriented Network for Optimal Recommendations.