Strength through Joy (Kraft durch Freude)

Set up in November 1933 as a tool to promote the advantages of Nazism to the German people and internationally, it was also used to ease the process of the rearmament of Germany. Through its structure of organized events and promotion of propaganda, it was also intended to prevent dissident and anti-state behavior.

On November 27, 1933, Strength through Joy was announced by Robert Ley as a subset of the German Labour Front whose goal was to provide Germans with access to once-privileged leisure activities such as cruises and the ownership of motorcars.[5] The government feared that increasing wages would dampen the rearmament process and decided to raise living standards differently to influence the opinion of Nazism, and paid for the program by taking deductions from workers’ wages.[6] By providing these luxuries, the government hoped that class divisions would be bridged leading to the building of a ‘people’s community,’ and that a common national consciousness would end class conflict and enable all classes to work together for the greater benefit of the nation.

Kamala Harris and the New Politics of Joy

The address by ex-President Bill Clinton was a perfect example. “We’ve seen more than one election slip away from us when we thought it couldn’t happen, when people got distracted by phony issues or overconfident. This is a brutal, tough business,” he told the crowd, before concluding a few minutes later: “We need Kamala Harris, the president of joy, to lead us.”

Full Transcript of Kamala Harris’s Democratic Convention Speech

As commander in chief, I will ensure America always has the strongest, most lethal fighting force in the world. And I will fulfill our sacred obligation to care for our troops and their families, and I will always honor and never disparage their service and their sacrifice.