I think the experience of reading the old EU content was really in keeping with the Star Wars spirit. Star Wars was all about capturing the feeling of old sci fi serials like Flash Gordon, with a splash of westerns and samurai films, and the golden era of Star Wars novels and games were pulpy and schlocky and fun in all the same ways as Star Wars’ inspirations were - but without the annoying self awareness of many modern takes on the genre (including most of Disney’s films and shows, which can’t have a single camp moment without someone looking straight at the camera and mugging like an idiot). I don’t particularly feel that relentless brand loyalty either, but its undeniably something I’ve spent a lot of my life doing and that I have a lot to say about.