Steve Jobs Rigged The First iPhone Demo By Faking Full Signal Strength And Secretly Swapping Devices Because Of Fragile Prototypes And Bug-Riddled Software — The Engineers Were So Nervous They Got Drunk During Presentation To Calm Their Nerves
finance.yahoo.com
The late Steve Jobs, renowned for his innovative vision at Apple Inc., faced a unique challenge in 2007 with the first iPhone presentation. The device was a groundbreaking concept, but it wasn't ready for a public debut. Jobs, known for pushing boundaries, orchestrated a presentation that was more of an artful illusion than a demonstration of a fully functional product. Jobs insisted on a live presentation, deviating from the norm of prerecorded demonstrations common in Silicon Valley. To ensure

• Steve Jobs faked full signal strength and swapped devices during the first iPhone demo due to fragile prototypes and bug-riddled software.

• Engineers got drunk during the presentation to calm their nerves.

• Despite the challenges, Jobs successfully completed the 90-minute demonstration without any noticeable issues.

  • sunbeam60@lemmy.oneEnglish
    6·
    7 months ago

    In my career, I’ve learnt the hard way that every crowning achievement starts with a bullshitter being cursed by a bunch of engineers - the very same engineers who years later laud the bullshitter as the person with the tenacity to drive them to achieve greatness.

      • abhibeckert@lemmy.worldEnglish
        5·
        7 months ago

        Jobs definitely pushed engineers to work harder than they would have otherwise.

        For example he complained the first prototype iPod was too bulky. And when they said it can’t possibly be made any smaller he tossed it in a fish tank and pointed at the bubbles as proof that it could be made smaller - the prototype was full of empty space/air.

        There have been some detailed stories from the engineer that invented the first small touch screen keyboard that actually worked well, as part of a larger team that worked their asses off repeatedly being told their keyboard wasn’t good enough over and over. Steve was so unhappy with the early iterations that he was going to scrap the entire iPhone project unless they could fix it on a short deadline. From the stories it was clearly an extremely stressful project, with engineers pulled off other products to try to get the keyboard to work, but they cracked it - with a complex system that algorithmically (and invisibly) adjusted the size of each key based on english language patterns.

        Even that wasn’t good enough. Steve gave it the all clear to ship that keyboard but years after the release he sent them back to start over from scratch. iPhone keyboards didn’t work like that for long. The latest version uses a scaled down version of a Large Language Model (Apple calls it a “Transformer-powered” that learns not just from english (or whatever language) but also your personal typing habits.

          • abhibeckert@lemmy.worldEnglish
            5·
            7 months ago

            When a keyboard is nearly impossible to type on - calling that out isn’t being a dick. It’s just being honest.

          • sunbeam60@lemmy.oneEnglish
            1·
            7 months ago

            Is a Drill Instructor a dick or is he trying to push you to be better?! It’s more complicated that just “dicks and saints”.

            • TrickDacy@lemmy.worldEnglish
              1·
              7 months ago

              Yes, they 100% are a dick if they’re anything like the character in full metal jacket

                  • sunbeam60@lemmy.oneEnglish
                    1·
                    7 months ago

                    If you, or others, choose to interpret my use of the words “drill instructor” as “that guy from FMJ [a fiction film about the US army 60 years ago]”, I can see why confusion arises.

                    Let’s forget about drill instructors - it was an allegory and if the allegory didn’t work to serve the point I’m actually trying to make, let’s say “personal trainer” instead. Why do personal trainers exist? One of the clear reasons is that they help you exceed what you thought possible.

                    And all I’m saying is that I’ve been working on dev teams where you end up achieving more than you thought you could because there’s some separation between those who dream up features and those who build them.

      • Guy Fleegman@startrek.websiteEnglish
        4·
        7 months ago

        Ken Kocienda, the engineer who led the team that created the original iPhone keyboard and predictive text system, wrote a book titled “Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs.” So there’s at least one real engineer for you who speaks highly of Jobs.

        They aren’t nameless. They write books and go on podcasts, their thoughts on Jobs are available to us. Plenty of them praise Jobs for driving them to do their best work.

        • sunbeam60@lemmy.oneEnglish
          3·
          7 months ago

          Be careful, you’re stepping out of the “all bosses are capitalist, exploitative assholes and if you aren’t out in the field ploughing, you’ll be next against the wall in our cultural revolution”-zone that’s considered acceptable on Lemmy.

      • sunbeam60@lemmy.oneEnglish
        3·
        7 months ago

        Software development. I’ve been on both sides of the equation I’m describing above, many times. Looking back, a large part of the achievements I’ve been fortunate to be part of started with someone who said “we can totally do it” while we, the team, were mouthing “how the fuck are we going to do that?!”.

        But you find a way, usually. That’s all I’m saying.

        • TrickDacy@lemmy.worldEnglish
          3·
          7 months ago

          In other words, you’ve been the shitty boss like I had who would make unrealistic promises to clients and then pretend it’s all okay you made everyone work all weekend because hey, you bought them pizza and they NEED your Jobs-like genius to achieve their best 🙄