EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Lad
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    1 month ago

    Last EA game I bought was Battlefield 1 at launch, since I was a Battlefield fanatic. Haven’t given them a penny since. I’m doing my part.