Exploring the surprisingly radical ecological messages in Disney’s Strange World.
Disney is likely just greenwashing here
I would really love that when a big company is doing something positive environmentally, we don’t automatically Pavlovly assume it is greenwashing. There are some instances of greenwashing (doing some minor token effort to hide bigger destructive behavior in the back) but there are also some changes that we need from them and that would be extremely counter-productive to dismiss.
Just saying “this is greenwashing because it is a big company” without explaining why it is is just lazy.
Disney produces wolrdviews, propaganda if you will. That their worldview promote a positive future through environmental policies is a big thing. It could have as easily made a fiction where the bad guys are misguided ecoterrorists and where capitalist conservatives saves the day.
I have absolutely no love for Disney as a company and would be glad to see it gone, but if I have to choose between them promoting business as usual and them promoting change-based solarpunk, I’ll get the latter.
I am open to change my opinion in front of an argumented contradiction, but until them I don’t see in what respect this should be called greenwashing.
Disney could also be using solarpunk as a marketing tool which I would also class as greenwashing and Disney just feels sketchy as a company in general
This video is great, because I was interested in this movie but didn’t feel like watching it.
I’m glad. I think it’s a great sign. I think Disney is usually a barometer for where mainstream society is. They don’t like to lead, but they try not to fall behind. So if Disney is making this kind of story it’s confirmation that this genre really is taking off.
I want more. I want good solarpunk, bad solarpunk, high brow solarpunk, and pulpy solarpunk. I want solarpunk I can watch with my kid, solarpunk I can watch with my mom, and solarpunk that is really complicated and made just for fans. I’m glad to see we’re moving in that direction.
I had sort of put some of that together watching the film, but not nearly in the level of detail he manages. That was really interesting!
