People considering ‘cancelling’ new iPhone order after seeing comparison between older generation::Some have noticed the new iPhone 15 is not as strong or as durable as the older generations of iPhones.

  • Dojan@lemmy.world
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    8 months ago

    Because with almost billion iPhone users you could still have several million sales even if your entire customer base for your new phone are upgrading from old phones?

    Or in short; it’s profitable enough to keep doing that.

    Though we’ve clearly gotten to a point where twice-yearly releases aren’t worth it.

    • danque@lemmy.world
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      8 months ago

      True, but with a two year release people would just take that phone instead of the newly released one.

      • Dojan@lemmy.world
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        8 months ago

        If year to year sales were to not be profitable enough they might do that. As it stands development of a new phone is clearly not cutting into the margins enough to make an annual release not worth it.